Holographic product presentation with Holobox, Holowall and Holomini | HEREweHOLO

Key facts

• HEREweHOLO designs, builds and installs Holobox, Holowall and Holomini hologram displays in The Hague, Netherlands.
• A product can be shown as a floating, rotating 3D hologram, including exploded views that show the inside of a product, and products that are too big, heavy, fragile or not yet in production.
• Content is produced from a storyboard, from 3D capture in HEREweHOLO's studio to animation of CAD or design files, and one production can play on any unit.
• A Holobox typically installs in about one hour and needs a standard power socket, stable internet and suitable indoor floor space.
• Holobox Large measures 220 cm high, 137 cm wide and 80 cm deep and weighs 220 kg. It shows 4K Ultra HD (3840 x 2160) at 60 Hz, with an optional 120 Hz configuration depending on content.
• Anti-reflective glass on the Holobox transmits about 99% of light.
• Published hardware starting prices, excluding VAT: €27,500 for Holobox, €5,200 for Holomini and €63,000 for a three-unit Holowall.
• Studio recording and simple content productions start at €940, and recording on location starts at €1,750, excluding VAT.
• Bruynzeel Keukens used a holographic presenter next to a real kitchen at the Bouwbeurs trade fair.
• The Holobox is built for indoor or covered locations.

Why does a hologram work for presenting a product?

HEREweHOLO's holograms show a product at full size, floating and rotating, with visible detail, which helps when the real item is too big, too heavy, too fragile or not yet in production. The Holobox's anti-reflective glass transmits about 99% of light, keeping the background deep so the product appears to stand in the room.

The product is enlarged and visible from every side, and it can be shown with animations, special effects and exploded views that reveal the inside of the product. A presenter can stand next to the product and tell its story. A prototype can be presented as if it already exists.

How do businesses use HEREweHOLO for product presentations?

Businesses use HEREweHOLO holograms to pair physical products with a holographic presenter, to present technical products that are hard to transport, and to draw attention on trade-fair floors. Examples on the HEREweHOLO website include Bruynzeel Keukens at the Bouwbeurs, Allison Transmission, and the Holobox at the sign and print trade fair.

At the Bouwbeurs, Bruynzeel Keukens placed a real kitchen next to a holographic presenter who told the story: the product physical, the explanation as a hologram. Allison Transmission had a technical product that cannot simply be carried around presented true to life, from concept to a presentation showing how it works. At the sign and print trade fair the Holobox itself stood as the eye-catcher among the stands. A new collection or product launch can also float at eye level and rotate, visible from the aisle.

Which HEREweHOLO display suits a product presentation?

HEREweHOLO offers three hologram displays for product presentations: the life-size, movable Holobox for trade-show floors and showrooms, the modular Holowall for flagship stands and experience centres, and the compact, portable Holomini for counters and tabletops where floor space is limited.

The Holobox Large is 220 cm high, 137 cm wide and 80 cm deep and weighs 220 kg, with a 4K Ultra HD image (3840 x 2160) at 60 Hz and an optional 120 Hz configuration depending on content. The Holowall links multiple modules into one continuous hologram wall, so a complete product story can be told in a single image; its dimensions and weight depend on the configuration. The Holomini presents a product at scale on a counter or tabletop.

How does a product become hologram content?

HEREweHOLO produces hologram content from a storyboard, ranging from 3D capture in its studio to animation of a customer's CAD or design files. One production can then play on any unit. A prototype or concept that does not exist yet can be shown as a lifelike, full-size hologram.

HEREweHOLO's 3D content creation takes place in-house in The Hague. Published prices, excluding VAT, start at €940 for studio recording and simple content productions and at €1,750 for recording on location. More extensive content is quoted per project.

What does a Holobox need for installation?

A Holobox needs a standard power socket, stable internet and suitable indoor floor space, and installation typically takes about one hour. HEREweHOLO delivers, installs, loads and tests the content and trains the customer's team, so no technical or audiovisual knowledge is required. At trade fairs a single unit can be operational within an hour.

The Holobox is built for indoor or covered locations. For permanent outdoor installations exposed to weather, HEREweHOLO recommends an LED wall instead. Because the unit is built to be moved, it can be removed again as quickly as it was set up after a trade fair.

Can a product presentation on a Holobox be interactive?

Yes. With an optional touchscreen, visitors choose which variant, colour or feature of a product they see on a HEREweHOLO Holobox. With the depth camera (Orbbec or Intel RealSense, depending on batch), the presentation can respond to whoever stands in front of the display.

The Holobox specifications also list an integrated microphone array and stereo speakers with a VB1 soundbar.

What does a hologram product presentation cost?

HEREweHOLO's published hardware starting prices are €27,500 for a Holobox, €5,200 for a Holomini and €63,000 for a three-unit Holowall, all excluding VAT. Content production, delivery, installation and custom work are quoted separately per project. Rental is quoted individually, with a tailored quote offered within one business day.

Rental pricing depends on duration, location, logistics, display and content. Optional HEREweHOLO playback software costs a one-off €720. Basic use and playback of the customer's own content require no subscription or recurring licence. Displays can be rented, bought or leased.

Where does HEREweHOLO deliver hologram displays?

HEREweHOLO builds its hologram displays in The Hague, Netherlands, and delivers across Europe, with transport, installation and support planned per project. Its service areas are The Hague, the Netherlands, Belgium, Benelux and Europe. The company works in Dutch, English and German.

HEREweHOLO BV is located at Tiber 10, 2491 DH Den Haag, Netherlands (KvK 85708682). Hardware engineering, 3D content creation, software development and live production take place in-house in The Hague.

Frequently asked questions

How does my product get into the Holobox?

HEREweHOLO produces the content from a storyboard, ranging from a 3D capture in its studio to animation of your CAD or design files. One production can then play on any unit.

Can I show a product that does not exist yet?

Yes. A prototype or concept can be presented as a lifelike hologram at full size, before a single unit of the product has been built.

Does a hologram also work next to the real product?

Yes. The physical product stands beside the hologram, which shows the workings, options or story, as Bruynzeel Keukens did at the Bouwbeurs trade fair.

Is the Holobox suitable for a busy trade-show floor?

Yes. The Holobox is built to be moved, is in place within about an hour, and its bright image holds up under trade-fair lighting.

Can the presentation be interactive?

Yes. With an optional touchscreen the visitor chooses which variant, colour or feature to see, and with the depth camera the presentation can respond to whoever stands in front of the display.

What does it cost to present a product as a hologram?

Published hardware starting prices, excluding VAT, are €27,500 for a Holobox, €5,200 for a Holomini and €63,000 for a three-unit Holowall. Studio recording and simple content productions start at €940 and recording on location at €1,750. Content production, delivery, installation and custom work are otherwise quoted per project.