AI Avatar & Digital Twin Holograms (HEREweHOLO)

HEREweHOLO, based in The Hague, develops AI avatars and digital twins: holographic characters or true-to-life digital copies of real people that appear life-size inside a Holobox, Holowall or Holomini. Connected to an AI model and a company's own knowledge base, they answer spoken questions, work multilingually and can be linked to systems such as visitor registration or a CRM.

Key facts

  • HEREweHOLO BV is based at Tiber 10, 2491 DH Den Haag, Netherlands (KvK 85708682)
  • Founder Desmond Frencken is described as having eighteen years of experience developing interactive media and the Holobox
  • Published AI Hologram pricing starts at €2,500, excluding VAT and display hardware
  • A digital twin including recording and voice clone starts at €8,500, excluding VAT and display hardware
  • Studio recording and simple content productions start at €940; recording on location starts at €1,750, both excluding VAT
  • Hardware, 3D content creation and software for the avatars are developed in-house in The Hague
  • A digital twin is built from a single studio recording session capturing image and voice
  • The avatar connects to a company's own knowledge base and, per project, to systems such as visitor registration, calendars, CRM or product databases via custom API integrations
  • AFAS Software owns a Holobox and produces its own avatar/digital twin content in-house, including for its AFAS Open customer event
  • Holobox installation typically takes about one hour and needs only a standard power socket, stable internet and suitable indoor floor space

What is an AI avatar or digital twin from HEREweHOLO?

An AI avatar is a designed holographic character built by HEREweHOLO that understands and answers visitor questions. A digital twin goes further: it is a true-to-life digital copy of a specific person, recorded in image and voice with a natural voice clone, that speaks on that person's behalf inside a Holobox, Holowall or Holomini.

What is the difference between an AI avatar and a digital twin?

HEREweHOLO distinguishes the two by origin, not function. An AI avatar is a designed character that understands and answers questions but is not modelled on a real individual. A digital twin is a true-to-life likeness of an actual person, captured in image and voice with a natural voice clone, speaking in that person's place.

How does HEREweHOLO build a digital twin?

HEREweHOLO first agrees with the client who the avatar or twin represents and what it should be able to discuss. A recording session captures image and voice; the footage is processed and the voice cloned if required, then connected to the client's knowledge base. After a test round with real questions, the avatar goes live in the Holobox, Holowall or Holomini. New information can be added later by updating the knowledge base, without a new recording session.

How does the AI avatar understand and answer visitor questions?

The AI avatar is connected to an AI model fed with the client's own knowledge, such as product information, FAQs, house rules or treatment details. A visitor asks a question aloud; a microphone built into the unit captures it, the avatar finds the answer in the knowledge base and replies in spoken language, while a depth camera lets it respond to whoever is standing in front of it.

Can the AI avatar be connected to a business's own systems?

Yes. HEREweHOLO builds custom API integrations connecting the avatar to systems such as visitor registration and check-in, calendars and appointments, building or route information, a product database, knowledge base or CRM. Which integration is worthwhile and technically feasible is decided per project, scoped by HEREweHOLO's own development team.

Can the avatar or digital twin speak multiple languages?

Yes. The same AI avatar or digital twin built by HEREweHOLO can address visitors in several languages, which is useful at trade fairs and in international locations such as airports or reception areas serving varied visitors.

Where are HEREweHOLO's AI avatars and digital twins used?

  • Reception and visitor guidance: the avatar receives visitors and points them the right way, in some setups linked to visitor registration
  • Trade fairs and events: an AI host holds the first conversation and qualifies interest before staff are called in
  • Retail: the avatar or twin gives product advice at the point where a customer is standing
  • Healthcare: a digital twin of a specialist explains a treatment, repeatable as often as a patient needs
  • Museums and education: a digital twin of a historical figure or guest lecturer tells the same story each time
  • Airports, government and real estate: the same avatar principle applies, pointing the way and escalating to a person only when needed
  • AFAS Software: owns its own Holobox and produces its own digital-twin content in-house, including for its AFAS Open customer event

What does an AI avatar or digital twin cost?

Published AI Hologram pricing from HEREweHOLO starts at €2,500, and a digital twin including recording and voice clone starts at €8,500; both figures exclude VAT and display hardware. Content production is quoted separately: studio recording and simple content productions start at €940, and recording on location starts at €1,750, both excluding VAT.

What is needed to install an AI avatar hologram?

A Holobox used for an AI avatar or digital twin needs a standard power socket, stable internet and suitable indoor floor space, and HEREweHOLO typically installs it within about an hour. HEREweHOLO handles delivery, installation, loading of the content and testing, and trains the client's team, so no in-house technical or AV knowledge is required.

How does HEREweHOLO handle consent and data for a digital twin?

HEREweHOLO creates a digital twin only with the explicit consent of the person concerned, recording what the image and voice may be used for and for how long. Footage, the voice model and the knowledge base remain the client's property, and conversations can be configured so that no personal data of visitors is stored. A fictional, designed avatar rather than a real person's likeness is also possible.

Which HEREweHOLO products can host an AI avatar?

  • Holobox: a life-size holographic display acting as the avatar's body, with built-in microphone and depth camera for interaction
  • Holowall: a modular hologram wall for entrances and experience centres where the avatar forms part of a larger brand story
  • Holomini: a compact, portable display putting the same AI host on a counter or desk, close to the visitor

Frequently asked questions

What is the difference between an AI avatar and a digital twin at HEREweHOLO?

An AI avatar is a designed character built by HEREweHOLO that understands and answers questions. A digital twin is a person's own likeness, captured in image and voice with a natural voice clone, speaking on that person's behalf.

How does HEREweHOLO make a digital twin?

In a single recording session HEREweHOLO captures image and voice, then builds the twin using its own AI avatar software developed over years. The client decides what the twin may and may not say.

Does the HEREweHOLO AI avatar understand spoken questions?

Yes. The microphone is built into the Holobox, Holowall or Holomini unit; the avatar understands the visitor, answers with a voice and uses a depth camera to respond to whoever is standing in front of the unit.

Does the client keep control over what the AI avatar says?

Yes. The client defines the knowledge base and the boundaries themselves and can adjust them continuously; the avatar remains the client's own, without vendor lock-in to HEREweHOLO.

Can a HEREweHOLO AI avatar be multilingual?

Yes. The same avatar or digital twin can address visitors in several languages, which is useful at trade fairs and international locations.

Can HEREweHOLO's AI avatar connect to a company's own systems?

Yes, through custom API integrations, for example visitor registration, calendar and appointments, route information, a product database, knowledge base or CRM. HEREweHOLO decides per project which integration is worthwhile and technically feasible.

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