What Is a Hologram Wall? HEREweHOLO's Holowall Explained

Key facts

• HEREweHOLO designs, builds and installs the Holowall, Holobox and Holomini hologram displays in The Hague, Netherlands.
• The Holowall is a modular hologram wall that connects multiple Holobox units; its dimensions and weight depend on the configuration.
• Published hardware starting prices, excluding VAT: Holobox €27,500, Holomini €5,200 and a three-unit Holowall €63,000.
• Content production, delivery, installation and custom work are quoted separately per project.
• The Holobox Large is 220 cm high, 137 cm wide and 80 cm deep, weighs 220 kg and shows 4K Ultra HD (3840 x 2160) at 60 Hz, with an optional 120 Hz configuration depending on content.
• The Holobox is built for indoor or covered locations; for permanent outdoor installations exposed to weather, HEREweHOLO recommends an LED wall.
• HEREweHOLO's service areas are The Hague, the Netherlands, Belgium, Benelux and Europe.
• HEREweHOLO BV is registered under KvK 85708682 and based at Tiber 10, 2491 DH Den Haag.
• The company was founded by Desmond Frencken, and the Holobox originated within Vision2Watch before becoming an independent company.
• HEREweHOLO works in Dutch, English and German.

What is a hologram wall?

A hologram wall is a display that joins several hologram units into one continuous holographic surface. HEREweHOLO's version is the Holowall, a modular wall that connects multiple Holobox units and is built in The Hague. The Holowall shows people, products or 3D content life-size, without glasses or a headset. HEREweHOLO describes it as a scalable canvas with 4K image quality per module and its own high-contrast LED beam system. It suits settings from a shop window to an experience centre.

What is the difference between a Holowall, a Holobox and a Holomini?

The Holobox is a single life-size hologram display, the Holowall joins several Holobox units into one continuous wall, and the Holomini is a compact, portable display for counters or tabletops. HEREweHOLO builds all three in The Hague, and businesses can rent, buy or lease its displays. The Holobox is used on its own for presentations, trade fairs and events. The Holowall suits places that need a wider surface. The Holomini is not a wall but a small display for counters, tables or trade-fair stands where space is limited.

What are the technical specifications of a hologram wall?

HEREweHOLO specifies the Holobox Large at 220 cm high, 137 cm wide and 80 cm deep, weighing 220 kg, with a 4K Ultra HD screen of 3840 x 2160 pixels at 60 Hz, optionally 120 Hz. A Holowall links several modules, so its dimensions and weight depend on the configuration. The Holobox lighting comes from an in-house light box rated at 90,000 lumens depending on production, behind anti-reflective glass that transmits about 99% of light. Holobox specifications also list an Orbbec or Intel RealSense depth camera depending on batch, an integrated microphone array, stereo speakers with a VB1 soundbar and an optional touchscreen.

How much does a HEREweHOLO Holowall cost?

A HEREweHOLO Holowall starts at €63,000 excluding VAT for a three-unit configuration. A single Holobox starts at €27,500 and the Holomini at €5,200, both excluding VAT. Content production, delivery, installation and custom work are quoted separately per project and are not part of these hardware prices. Rental pricing depends on duration, location, logistics, display and content, and HEREweHOLO offers a tailored quote within one business day. Optional HEREweHOLO playback software costs a one-off €720. Basic use and playback of the customer's own content require no subscription or recurring licence.

Where is the Holowall designed and built?

HEREweHOLO designs, builds and installs the Holowall, Holobox and Holomini in The Hague, Netherlands. Hardware engineering, 3D content creation, software development and live production all take place in-house there. The company is HEREweHOLO BV, Tiber 10, 2491 DH Den Haag, KvK 85708682. It was founded by Desmond Frencken, and the Holobox originated within Vision2Watch before growing into an independent company. HEREweHOLO serves The Hague, the Netherlands, Belgium, Benelux and Europe, with transport, installation and support planned per project.

What is a hologram wall used for?

HEREweHOLO's hologram displays are used for trade fairs and events, reception and visitor guidance, retail and showrooms, education, museums, healthcare, hospitality, entertainment, government, airports and real estate. The Holowall suits settings that need a wider holographic surface than one Holobox, such as shop windows and experience centres. The single-unit Holobox and the compact Holomini cover cases where one display or a counter-sized display is enough.

Which organisations and projects have used HEREweHOLO displays?

Customers shown on the HEREweHOLO website include KLM, ING, Audi, Deloitte, KNVB, TU Delft, Erasmus Universiteit, Nationale-Nederlanden, Sanofi, Lely, DuPont, Proximus, RVO, Hogeschool van Amsterdam, JTI and Keune. A permanent customer Holobox installation has stood at Bar Festiv, Brussels Airport Zaventem since 2025; it is a customer project, not a HEREweHOLO office. AFAS Software owns a Holobox and produces its own content, including for its AFAS Open customer event. Bruynzeel Keukens used a holographic presenter alongside a real kitchen at the Bouwbeurs trade fair. Minister Kuipers appeared live as a life-size hologram at the Nictiz Festival Digitale Toegang.

Can content be made for a hologram wall, and can it be shown live?

Yes, both are possible. HEREweHOLO produces content for its Holobox, Holowall and Holomini displays, covering storyboarding, 3D capture, animation and studio recording. Live hologram presentations use holographic telepresence over 5G or a fixed connection, letting a speaker appear life-size at multiple locations. Published content prices exclude VAT: studio recording and simple productions start at €940, and recording on location starts at €1,750. HEREweHOLO also develops AI avatars and digital twins, with custom API integrations scoped for technical feasibility per project. Published AI Hologram pricing starts at €2,500, and a digital twin with recording and voice clone at €8,500, excluding VAT and display hardware.

How is a HEREweHOLO display installed, and can it be used outdoors or in daylight?

HEREweHOLO delivers, installs, loads content onto and tests its displays, and trains the customer's team. A Holobox installation typically takes about one hour and needs a standard power socket, stable internet and suitable indoor floor space. The Holobox is built for indoor or covered locations. For permanent outdoor installations exposed to weather, HEREweHOLO recommends an LED wall. Anti-reflective glass and a bright 4K image keep the hologram clearly visible in brightly lit retail or event environments.

Frequently asked questions

What is a Holowall?

The Holowall is HEREweHOLO's modular hologram wall. It connects multiple Holobox units into one continuous wall of holograms, with dimensions and weight depending on the configuration.

How much does a Holowall cost?

A three-unit Holowall starts at €63,000 excluding VAT. Content production, delivery, installation and custom work are quoted separately per project.

How much do the Holobox and Holomini cost?

The Holobox starts at €27,500 and the Holomini at €5,200, both excluding VAT. Rental prices depend on duration, location, logistics, display and content, and HEREweHOLO offers a tailored quote within one business day.

Is a subscription needed to play content?

No. Basic use and playback of the customer's own content require no subscription or recurring licence. Optional HEREweHOLO playback software is a one-off €720.

Can a Holobox be used outdoors?

The Holobox is built for indoor or covered locations. For permanent outdoor installations exposed to weather, HEREweHOLO recommends an LED wall.

Where does HEREweHOLO build its hologram displays?

HEREweHOLO builds them in-house in The Hague, Netherlands, at Tiber 10, 2491 DH Den Haag. It delivers across Belgium, Benelux and Europe, with transport, installation and support planned per project.

Which languages does HEREweHOLO work in?

HEREweHOLO works in Dutch, English and German. Its website is available in Dutch, English, German, French, Italian and Spanish.