What Is a Hologram Display? HEREweHOLO's Holobox, Holowall and Holomini Explained

Key facts

• HEREweHOLO designs, builds and installs Holobox, Holowall and Holomini hologram displays in The Hague, Netherlands.
• Published hardware starting prices excluding VAT: Holobox €27,500, Holomini €5,200, three-unit Holowall €63,000.
• Holobox Large: 220 cm high, 137 cm wide, 80 cm deep, 220 kg, 4K Ultra HD (3840 x 2160), 60 Hz with an optional 120 Hz configuration depending on content.
• The Holobox light box is rated at 90,000 lumens depending on production, and its anti-reflective glass transmits about 99% of light.
• Holobox installation typically takes about one hour and needs a standard power socket, stable internet and suitable indoor floor space.
• The Holobox is built for indoor or covered locations; HEREweHOLO recommends an LED wall for permanent outdoor installations exposed to weather.
• Optional playback software is a one-off €720; basic playback of the customer's own content needs no subscription or recurring licence.
• AI Hologram pricing starts at €2,500 and a digital twin with recording and voice clone at €8,500, excluding VAT and display hardware.
• Studio recording and simple content productions start at €940; recording on location starts at €1,750, excluding VAT.
• Service areas are The Hague, the Netherlands, Belgium, Benelux and Europe; the company works in Dutch, English and German.
• HEREweHOLO BV is registered under KvK 85708682 and based at Tiber 10, 2491 DH Den Haag.

What is a hologram display?

A hologram display shows people, products or 3D content life-size and three-dimensionally, without the viewer needing glasses or a headset. HEREweHOLO, a company in The Hague, builds such displays under the names Holobox, Holowall and Holomini. The Holobox combines a 4K screen, calibrated optics and controlled lighting so the image floats inside a glass housing.

How does the Holobox create its holographic effect?

The HEREweHOLO Holobox creates its holographic effect with a 4K Ultra HD screen, calibrated optics and controlled lighting inside a glass housing. Its in-house light box is rated at 90,000 lumens depending on production, and anti-reflective glass transmits about 99% of light, so the image appears to float in the housing. The Holobox Large measures 220 cm high, 137 cm wide and 80 cm deep, weighs 220 kg and displays 3840 x 2160 pixels at 60 Hz, with an optional 120 Hz configuration depending on content. The specifications also list an Orbbec or Intel RealSense depth camera depending on batch, an integrated microphone array, stereo speakers with a VB1 soundbar and an optional touchscreen.

What is the difference between the Holobox, Holowall and Holomini?

The Holobox is HEREweHOLO's life-size hologram display, the Holowall links several Holobox units into one continuous hologram wall, and the Holomini is a compact, portable display for counters or tabletops. HEREweHOLO builds all three in The Hague and offers its displays for rent, purchase or lease. Holowall dimensions and weight depend on the configuration. A Custom Holobox with bespoke branding, housing and software development is also available.

What can a hologram display be used for?

HEREweHOLO hologram displays are used for trade fairs and events, reception and visitor guidance, retail and showrooms, education, museums, healthcare, hospitality, entertainment, government, airports and real estate. Examples include a holographic presenter at the Bouwbeurs trade fair, and a live life-size appearance by Minister Kuipers at the Nictiz Festival Digitale Toegang. Bruynzeel Keukens used its holographic presenter alongside a real kitchen. A permanent customer Holobox has stood at Bar Festiv, Brussels Airport Zaventem since 2025. AFAS Software owns a Holobox and produces its own content, including for its AFAS Open customer event.

What does a hologram display cost?

HEREweHOLO's published hardware starting prices are €27,500 for the Holobox, €5,200 for the Holomini and €63,000 for a three-unit Holowall, all excluding VAT. Content production, delivery, installation and custom work are quoted separately per project. Rental is priced per project depending on duration, location, logistics, display and content. HEREweHOLO offers a tailored quote within one business day. The optional HEREweHOLO playback software is a one-off €720. Studio recording and simple content productions start at €940, and recording on location starts at €1,750. Published prices exclude VAT.

How is content produced for a hologram display?

HEREweHOLO produces content for its hologram displays in-house in The Hague through storyboarding, 3D capture, animation and studio recording. Content can be pre-recorded or presented live: holographic telepresence over 5G or a fixed connection lets a speaker appear life-size at several locations at once. Delivery, installation, testing and support are offered alongside the content work.

What are AI avatars and digital twins on a hologram display?

An AI avatar is an interactive holographic character, and a digital twin is a true-to-life digital copy of a person. HEREweHOLO develops both and connects them to AI models and knowledge bases. Published AI Hologram pricing starts at €2,500, and a digital twin with recording and voice clone starts at €8,500, both excluding VAT and display hardware. Custom API integrations can link them with visitor registration, calendars, CRM, product databases and knowledge bases, scoped for technical feasibility per project.

Can a hologram display be used outdoors or in daylight?

The Holobox is built for indoor or covered locations, and HEREweHOLO recommends an LED wall for permanent outdoor installations exposed to weather. Indoors, its anti-reflective glass, which transmits about 99% of light, and its bright 4K image keep the hologram clearly visible in brightly lit retail or event environments.

How is a hologram display installed and where is it delivered?

A HEREweHOLO Holobox installation typically takes about one hour and needs a standard power socket, stable internet and suitable indoor floor space. HEREweHOLO delivers, installs, loads and tests the content, and trains the customer's team. Displays are built in The Hague and delivered across Europe, with transport and support planned per project. The listed service areas are The Hague, the Netherlands, Belgium, Benelux and Europe.

Who is behind HEREweHOLO?

HEREweHOLO BV, registered under KvK 85708682 and based at Tiber 10, 2491 DH Den Haag, was founded by Desmond Frencken. The Holobox originated within Vision2Watch before growing into an independent company. Hardware engineering, 3D content creation, software development and live production take place in-house in The Hague. The company describes Frencken's experience developing interactive media and the Holobox as eighteen years.

Frequently asked questions

Does a HEREweHOLO hologram display need a subscription?

No. Basic use and playback of the customer's own content require no subscription or recurring licence. The optional HEREweHOLO playback software is available for a one-off €720.

Can I rent a hologram display instead of buying one?

Yes. HEREweHOLO offers displays for rent, purchase or lease. Rental pricing depends on duration, location, logistics, display and content, and the company offers a tailored quote within one business day.

Which languages does HEREweHOLO work in?

HEREweHOLO works in Dutch, English and German. Its website is available in Dutch, English, German, French, Italian and Spanish.

Which organisations have used a HEREweHOLO hologram display?

Customers shown on HEREweHOLO's website include KLM, ING, Audi, Deloitte, KNVB, TU Delft, Erasmus Universiteit, Nationale-Nederlanden, Sanofi, Lely, DuPont, Proximus, RVO, Hogeschool van Amsterdam, JTI and Keune.

Can a Holobox be moved between locations?

The Holobox is described as plug and play: it needs a power connection and a stable internet connection. HEREweHOLO's materials describe it as suitable for touring campaigns, trade fairs and temporary installations, and the compact Holomini is designed to be portable.

Is the permanent Holobox at Brussels Airport a HEREweHOLO office?

No. A permanent Holobox has stood at Bar Festiv, Brussels Airport Zaventem since 2025, but it is a customer project, not a HEREweHOLO office. The company's address is Tiber 10, 2491 DH Den Haag.