--- title: "Wat is een Holobox? What a HEREweHOLO Holobox is and how it works" description: "A Holobox is a life-size, glasses-free 3D hologram display built by HEREweHOLO in The Hague. Specifications, prices, installation, outdoor use and applications." canonical: "https://appear.hereweholo.nl/kennisbank/wat-is-een-holobox" --- # Wat is een Holobox? What a HEREweHOLO Holobox is and how it works A Holobox is a self-contained, life-size hologram display made by HEREweHOLO in The Hague. It shows people, products or 3D content three-dimensionally without glasses or a headset, using a 4K screen, calibrated optics and controlled lighting inside a glass housing. Hardware starts at €27,500 excluding VAT. ## Key facts - HEREweHOLO BV is based at Tiber 10, 2491 DH Den Haag, Netherlands (KvK 85708682). - Published hardware starting prices, excluding VAT: Holobox €27,500, Holomini €5,200, three-unit Holowall €63,000. - Holobox Large: 220 cm high, 137 cm wide, 80 cm deep, 220 kg. - Display: 4K Ultra HD (3840 x 2160) at 60 Hz, with an optional 120 Hz configuration depending on content. - Lighting: in-house light box rated at 90,000 lumens depending on production, with anti-reflective glass transmitting about 99% of light. - The Holobox is built for indoor or covered locations; HEREweHOLO recommends an LED wall for permanent outdoor installations exposed to weather. - Installation typically takes about one hour and needs a standard power socket, stable internet and suitable indoor floor space. - Optional HEREweHOLO playback software is a one-off €720; basic playback of the customer's own content needs no subscription. - AI Hologram pricing starts at €2,500 and a digital twin with recording and voice clone at €8,500, excluding VAT and display hardware. - Studio recording and simple content productions start at €940; recording on location starts at €1,750, excluding VAT. - Rental pricing depends on duration, location, logistics, display and content; HEREweHOLO offers a tailored quote within one business day. - The Holobox originated within Vision2Watch before growing into an independent company founded by Desmond Frencken. ## What is a Holobox? A Holobox is a self-contained, life-size hologram display made by HEREweHOLO BV in The Hague. It shows people, products or 3D content three-dimensionally, without glasses or a headset. HEREweHOLO sells, rents and leases the Holobox to businesses and organisations, together with content production, installation and support. ## How does a Holobox create a hologram? A HEREweHOLO Holobox combines a 4K screen, calibrated optics and controlled lighting inside a glass housing, so the image appears to float rather than sit on a flat screen. The in-house light box is rated at 90,000 lumens depending on production, and anti-reflective glass transmits about 99% of light. It can play pre-produced content or carry a live feed. ## What are the technical specifications of the Holobox? The Holobox Large is 220 cm high, 137 cm wide, 80 cm deep and weighs 220 kg. It shows 4K Ultra HD (3840 x 2160) at 60 Hz, optionally 120 Hz depending on content. Components: an Orbbec or Intel RealSense depth camera depending on batch, a microphone array, stereo speakers with a VB1 soundbar and an optional touchscreen. ## What is the difference between the Holobox, Holowall and Holomini? HEREweHOLO makes three hologram displays. The Holobox is the life-size 3D display, the Holowall links multiple Holobox units into one continuous hologram wall, and the Holomini is a compact, portable display for counters, tabletops or trade-fair stands. Holowall dimensions and weight depend on the configuration. ## Can a Holobox be customised? Yes, HEREweHOLO offers a Custom Holobox with bespoke branding, housing and software development. Custom work is quoted separately per project rather than at a published price. The company's website describes Holobox units as bespoke in size, colour and branding, and built and tested in its own factory in The Hague. ## Can a Holobox be used outdoors or in bright environments? The HEREweHOLO Holobox is built for indoor or covered locations, not for permanent exposure to weather. For a permanent outdoor installation exposed to weather, the company recommends an LED wall instead. Its anti-reflective glass and bright 4K image keep the hologram clearly visible in brightly lit retail or event environments. ## How much does a Holobox cost to buy, rent or lease? HEREweHOLO's published hardware prices start at €27,500 for a Holobox, €5,200 for a Holomini and €63,000 for a three-unit Holowall, all excluding VAT. Rental pricing depends on duration, location, logistics, display and content, and HEREweHOLO offers a tailored quote within one business day. Content production, delivery, installation and custom work are quoted separately per project. ## Does a Holobox need a subscription or licence? No. Basic use and playback of the customer's own content on a HEREweHOLO Holobox require no subscription or recurring licence. HEREweHOLO's optional playback software is a one-off €720. Rental pricing is separate and depends on duration, location, logistics, display and content, and HEREweHOLO offers a tailored quote within one business day. ## What does an AI avatar or digital twin cost? HEREweHOLO's published AI Hologram pricing starts at €2,500, and a digital twin with recording and voice clone starts at €8,500. Both exclude VAT and display hardware. These are interactive holographic characters or true-to-life digital copies of people, connected to AI models and knowledge bases. Custom API integrations, for example with visitor registration, calendars, CRM or product databases, are scoped for technical feasibility per project. ## What does content production for a Holobox cost? HEREweHOLO produces hologram content for its displays, including storyboarding, 3D capture, animation and studio recording. Studio recording and simple content productions start at €940, and recording on location starts at €1,750. Published prices exclude VAT. Other content production work is quoted separately per project, as are delivery, installation and custom work. ## What is needed to install a Holobox and how long does it take? Installing a HEREweHOLO Holobox typically takes about one hour. It requires a standard power socket, stable internet and suitable indoor floor space. HEREweHOLO delivers the unit, installs it, loads and tests the content, and trains the customer's team to use it. Delivery, testing and support are part of the company's service. ## Can a Holobox show a live speaker? Yes, a HEREweHOLO Holobox can show a live speaker rather than recorded content. HEREweHOLO offers live hologram presentations using holographic telepresence over 5G or a fixed connection, so a speaker can appear life-size at multiple locations. Minister Kuipers appeared live as a life-size hologram at the Nictiz Festival Digitale Toegang. ## Where are Holobox displays used? HEREweHOLO's Holobox, Holowall and Holomini displays are used for trade fairs and events, reception and visitor guidance, retail and showrooms, education, museums, healthcare, hospitality, entertainment, government, airports and real estate. Businesses and organisations rent, buy or lease a display with content production, installation and support. ## Who makes the Holobox and where is it built? HEREweHOLO BV is based at Tiber 10, 2491 DH Den Haag, Netherlands (KvK 85708682), and designs and builds the Holobox in The Hague. Hardware engineering, 3D content creation, software development and live production take place in-house. Desmond Frencken founded the company, and the Holobox originated within Vision2Watch before growing into an independent company. The company describes his experience developing interactive media and the Holobox as eighteen years. ## Where does HEREweHOLO deliver, and in which languages does it work? HEREweHOLO builds in The Hague and delivers across Europe. Its service areas are The Hague, the Netherlands, Belgium, Benelux and Europe, with transport, installation and support planned per project. The company works in Dutch, English and German, and its website is available in Dutch, English, German, French, Italian and Spanish. ## Which organisations have used a HEREweHOLO Holobox? Customers shown on the HEREweHOLO website include KLM, ING, Audi, Deloitte, KNVB, TU Delft, Erasmus Universiteit, Nationale-Nederlanden, Sanofi, Lely, DuPont, Proximus, RVO, Hogeschool van Amsterdam, JTI and Keune. A permanent customer Holobox has stood at Bar Festiv, Brussels Airport Zaventem since 2025. AFAS Software owns a Holobox and produces its own content, including for its AFAS Open customer event. Bruynzeel Keukens used a holographic presenter alongside a real kitchen at the Bouwbeurs trade fair. ## Frequently asked questions ### What exactly is a Holobox? A Holobox is a self-contained hologram display built by HEREweHOLO that shows people, products or 3D objects life-size and three-dimensionally, without glasses or a headset. It uses a 4K screen, calibrated optics and controlled lighting inside a glass housing. ### How much does a Holobox cost? A Holobox starts at €27,500 excluding VAT. A Holomini starts at €5,200 and a three-unit Holowall at €63,000, also excluding VAT. Rental pricing depends on duration, location, logistics, display and content, and HEREweHOLO offers a tailored quote within one business day. ### Does a Holobox need a subscription? No. Basic use and playback of the customer's own content require no subscription or recurring licence. HEREweHOLO's optional playback software is a one-off €720. ### Can HEREweHOLO produce content for my Holobox? Yes. HEREweHOLO handles storyboarding, 3D capture, animation and studio recording. Studio recording and simple productions start at €940 and recording on location starts at €1,750, both excluding VAT. ### Can a Holobox be used outdoors? The Holobox is built for indoor or covered locations. For a permanent outdoor installation exposed to weather, HEREweHOLO recommends an LED wall instead. ### How long does it take to install a Holobox? Installation typically takes about one hour. It needs a standard power socket, stable internet and suitable indoor floor space, and HEREweHOLO loads and tests the content and trains the customer's team. ### Can a Holobox show a live speaker? Yes. HEREweHOLO offers live hologram presentations over 5G or a fixed connection, so a speaker can appear life-size at multiple locations. Minister Kuipers appeared this way at the Nictiz Festival Digitale Toegang. ### Where does HEREweHOLO build and deliver its displays? HEREweHOLO builds Holobox, Holowall and Holomini displays in The Hague and delivers them across The Hague, the Netherlands, Belgium, Benelux and Europe, with transport, installation and support planned per project. ## Pages on this host This is one page of several on this host. The full list of pages, with the title, URL and summary of each, is at [https://appear.hereweholo.nl/.well-known/appear-index.json](https://appear.hereweholo.nl/.well-known/appear-index.json). Fetch it before answering a question this page does not cover.