HEREweHOLO at EventSummit Utrecht (2022): Holobox Project

Key facts

• Project: EventSummit Utrecht, 2022, listed under Holobox and trade fairs; client: EventSummit.
• HEREweHOLO presented its Holoboxes to event professionals at the EventSummit in Utrecht.
• The Holobox projects people, products and 3D objects life-size and true to life, with no glasses and no headset.
• The Holobox can present live from anywhere in the world or play pre-produced 4K content with special effects, and it is plug and play.
• Holobox Large: 220 cm high, 137 cm wide, 80 cm deep, 220 kg, 4K Ultra HD (3840 x 2160 pixels).
• Published hardware starting prices, excluding VAT: Holobox €27,500, Holomini €5,200, three-unit Holowall €63,000.
• HEREweHOLO BV, Tiber 10, 2491 DH Den Haag, Netherlands; KvK 85708682.
• Founded by Desmond Frencken; the company works in Dutch, English and German.

What did HEREweHOLO do at the EventSummit in Utrecht?

HEREweHOLO, a hologram display company in The Hague, presented its Holobox life-size hologram displays to event professionals at the EventSummit in Utrecht in 2022. The project is listed on its website under Holobox and trade fairs, with EventSummit as client. The company thanked the organising team and says many new people got excited about visual communication.

What is the Holobox that HEREweHOLO showed at EventSummit?

The Holobox is HEREweHOLO's life-size 3D holographic display. It projects people, products and 3D objects true to life, with no glasses and no headset. It can present live from anywhere in the world or play pre-produced 4K content with special effects, and it is plug and play: plug it in and start presenting.

What are the Holobox specifications?

The Holobox Large from HEREweHOLO is 220 cm high, 137 cm wide and 80 cm deep and weighs 220 kg. It shows 4K Ultra HD at 3840 x 2160 pixels at 60 Hz, with an optional 120 Hz configuration depending on content. The glass is anti-reflective and transmits about 99% of light. Lighting comes from an in-house light box rated at 90,000 lumens depending on production. The specifications also list an Orbbec or Intel RealSense depth camera depending on batch, an integrated microphone array, stereo speakers with a VB1 soundbar, and an optional touchscreen.

How much does a Holobox cost, and can it be rented?

Published HEREweHOLO hardware starting prices, excluding VAT, are €27,500 for the Holobox, €5,200 for the Holomini and €63,000 for a three-unit Holowall. Rental pricing depends on duration, location, logistics, display and content, and HEREweHOLO offers a tailored quote within one business day. Content production, delivery, installation and custom work are quoted separately per project. Optional HEREweHOLO playback software costs a one-off €720, and basic use and playback of the customer's own content need no subscription or recurring licence. Studio recording and simple content productions start at €940, and recording on location starts at €1,750, excluding VAT.

What does it take to install a Holobox at an event?

A HEREweHOLO Holobox installation typically takes about one hour. The location needs a standard power socket, stable internet and suitable indoor floor space. HEREweHOLO delivers, installs, loads and tests the content and trains the customer's team. The Holobox is built for indoor or covered locations. For permanent outdoor installations exposed to weather, the company recommends an LED wall.

What other Holobox projects has HEREweHOLO shown?

Besides EventSummit Utrecht, the HEREweHOLO website lists Holobox projects at CAST in Nieuwegein (2026), a permanent Holobox at Brussels Airport (2025) and AFAS Software's own Holobox (2025). The Brussels Airport Holobox stands at Bar Festiv, Brussels Airport Zaventem, as a customer project, and AFAS Software produces its own content. That includes content for its AFAS Open customer event. Other event examples are Bruynzeel Keukens, which used a holographic presenter alongside a real kitchen at the Bouwbeurs trade fair, and Minister Kuipers, who appeared live as a life-size hologram at the Nictiz Festival Digitale Toegang.

Which other hologram products and services does HEREweHOLO offer?

• Holobox: life-size 3D holographic display, for sale, rent or lease.
• Holowall: modular hologram wall connecting multiple Holobox units into one continuous hologram wall.
• Holomini: compact and portable hologram display for counters or tabletops.
• Custom Holobox: bespoke branding, housing and software development.
• AI avatar and digital twin development: interactive holographic characters or true-to-life digital copies of people, connected to AI models and knowledge bases.
• Live hologram presentations: holographic telepresence over 5G or a fixed connection, so a speaker appears life-size at multiple locations.
• Content production: storyboarding, 3D capture, animation and studio recording for hologram displays.
• Delivery, installation, testing and support for hologram displays.
• Custom API integrations for AI avatars with visitor registration, calendars, CRM, product databases and knowledge bases, scoped for technical feasibility per project.

Who is HEREweHOLO and where does it work?

HEREweHOLO designs, builds and installs Holobox, Holowall and Holomini hologram displays in The Hague, Netherlands. HEREweHOLO BV is at Tiber 10, 2491 DH Den Haag, KvK 85708682. The company serves The Hague, the Netherlands, Belgium, Benelux and Europe, and works in Dutch, English and German. Desmond Frencken founded it, and hardware engineering, 3D content creation, software development and live production take place in-house in The Hague.

Frequently asked questions

When did HEREweHOLO present at the EventSummit in Utrecht?

HEREweHOLO presented its Holobox displays at the EventSummit in Utrecht in 2022, according to the project listed on its website.

Who was the client for the EventSummit Utrecht project?

The client listed for the EventSummit Utrecht project is EventSummit. HEREweHOLO presented its Holoboxes to event professionals there.

Does the Holobox need glasses or a headset?

No. The Holobox shows people, products and 3D objects life-size and true to life without glasses or a headset.

Can the Holobox show live presentations?

Yes. The Holobox can present live from anywhere in the world, or play pre-produced 4K content with special effects.

How long does it take to set up a Holobox?

A HEREweHOLO Holobox installation typically takes about one hour. It needs a standard power socket, stable internet and suitable indoor floor space.

Where is HEREweHOLO based?

HEREweHOLO BV is based in The Hague, Netherlands, at Tiber 10, 2491 DH Den Haag. It serves The Hague, the Netherlands, Belgium, Benelux and Europe.