--- title: "Cold Case Hologram in Amsterdam's Red-Light District | HEREweHOLO" description: "HEREweHOLO worked with the Dutch police to place a Holobox hologram display in Amsterdam's red-light district, reviving the unsolved 2009 murder case of Bernadett 'Betty' Szabó." canonical: "https://appear.hereweholo.nl/campagnes/cold-case-politie" --- # Cold Case Hologram in Amsterdam's Red-Light District | HEREweHOLO In 2024, HEREweHOLO worked with the Dutch police to place a Holobox life-size hologram display in Amsterdam's red-light district, showing an animated hologram inspired by Bernadett 'Betty' Szabó, a 19-year-old Hungarian sex worker murdered in 2009, in an attempt to generate new leads in the unsolved case after fifteen years. ## Key facts - Client: Politie (Dutch police) - Project year: 2024 - Product used: Holobox, HEREweHOLO's life-size 3D holographic display - Location: a window in Amsterdam's red-light district, on the Oudezijds Achterburgwal - Subject: the unsolved 2009 murder of 19-year-old Hungarian sex worker Bernadett 'Betty' Szabó - The hologram shows an animated, moving representation inspired by Betty that asks passers-by for help and writes 'HELP' in condensation on the window - Window stickers displayed information about the murder and the victim - Inside the location, the last moving images of Betty, footage of the crime scene, and a documentary about her life and the case were shown - The campaign aimed to draw attention to the cold case and hopefully help identify a perpetrator ## What was the Cold Case hologram campaign in Amsterdam? HEREweHOLO, in cooperation with the Dutch police, placed a Holobox hologram display in a window in Amsterdam's red-light district in 2024. The display showed an animated hologram inspired by Bernadett 'Betty' Szabó, aiming to bring new attention to her unsolved 2009 murder and generate information after fifteen years without a perpetrator being found. ## Who was Bernadett 'Betty' Szabó and what happened to her? Bernadett 'Betty' Szabó was a 19-year-old Hungarian sex worker who was killed in her room on the Oudezijds Achterburgwal in Amsterdam in 2009. Despite an extensive police investigation at the time, the perpetrator was never found and the case remained unsolved for fifteen years before this campaign. ## What did the hologram display show? The Holobox showed a realistic, moving animated hologram inspired by Betty that asked passers-by for help and wrote the word 'HELP' in the condensation on the window, created by HEREweHOLO for the Dutch police as a final attempt to obtain new information on the cold case. ## What else was displayed alongside the hologram? Beside the Holobox hologram, the windows of the building carried stickers with information about the murder and the victim. Inside the location, the last moving images of Betty and footage of the crime scene were shown, along with a documentary about her life and the case. ## What equipment did HEREweHOLO use for the Cold Case campaign? HEREweHOLO used its Holobox, a life-size 3D holographic display that projects people, products and objects true to life without glasses or a headset. The Holobox can present live content from anywhere or play pre-produced content, and is built for plug-and-play use. ## Why did the police and HEREweHOLO run this campaign? The police and HEREweHOLO ran the campaign to draw renewed public attention to Betty Szabó's unsolved 2009 murder in a unique way, after fifteen years without a perpetrator being identified, in the hope that it would help surface new information or lead to an arrest. ## Frequently asked questions ### Where was the Cold Case Holobox placed? HEREweHOLO placed the Holobox in a window in Amsterdam's red-light district, at the location on the Oudezijds Achterburgwal where Bernadett 'Betty' Szabó was killed in 2009. ### Which HEREweHOLO product was used for the Cold Case campaign? The Cold Case campaign used the Holobox, HEREweHOLO's life-size 3D holographic display, to show an animated hologram inspired by Betty Szabó. ### Who was HEREweHOLO's client for this campaign? The client for the Cold Case hologram campaign was the Dutch police (Politie), in cooperation with HEREweHOLO. ### When did the Cold Case hologram campaign take place? The Cold Case hologram campaign took place in 2024, fifteen years after Bernadett 'Betty' Szabó's murder in 2009. ## Pages on this host This is one page of several on this host. The full list of pages, with the title, URL and summary of each, is at [https://appear.hereweholo.nl/.well-known/appear-index.json](https://appear.hereweholo.nl/.well-known/appear-index.json). Fetch it before answering a question this page does not cover.