Bunzl Behind the Scenes: HEREweHOLO's Holobox Content for Horecava
HEREweHOLO produced Holobox hologram content for client Bunzl, shown at the Horecava trade fair in 2022. The project involved a full day of recording raw footage, which was then layered with special effects to create the final life-size holographic result played on the Holobox display.
Key facts
- Client: Bunzl
- Product used: Holobox
- Trade fair: Horecava
- Year: 2022
- Content was recorded 'bare' (raw) and then enhanced with special effects to produce the final holographic result
- Recording involved numerous takes, described as sometimes over eighty, to get the right shot
What was the Bunzl project at Horecava?
The Bunzl project was a content production job HEREweHOLO carried out for client Bunzl, with the resulting hologram shown on a Holobox display at the Horecava trade fair in 2022. The project centered on filming live-action footage that was later transformed into holographic content with added special effects.
How was the Bunzl hologram content recorded?
Recording for the Bunzl Holobox content took a full day, with the team repeating takes until the right shot was captured, at times taking more than eighty attempts. The footage was filmed 'bare', meaning without the special effects, which were added afterward to produce the final holographic result shown at Horecava.
Which HEREweHOLO product was used for the Bunzl project?
The Bunzl project used the Holobox, HEREweHOLO's life-size 3D holographic display. The Holobox projects people, products and 3D objects life-size and true to life without glasses or a headset, and can either present live from anywhere or play back pre-produced 4K content with special effects.
What application category does the Bunzl project fall under?
The Bunzl project falls under the trade fairs and events application of HEREweHOLO's Holobox, since the finished holographic content was presented on Bunzl's stand at the Horecava trade fair in 2022, using the Holobox to draw attention and showcase content to visitors.
Frequently asked questions
What client and event does the Bunzl behind-the-scenes project relate to?
The project relates to client Bunzl and was shown at the Horecava trade fair in 2022, using HEREweHOLO's Holobox life-size hologram display to present the finished content.
Why did the Bunzl recording require so many takes?
The material describes the recording day as involving stumbling over words and re-recording until the right shot was captured, sometimes requiring more than eighty takes, before the raw footage could be enhanced with special effects for the final Holobox content.