Bruynzeel Keukens Holowall at the Bouwbeurs Trade Fair | HEREweHOLO

Key facts

• Client: Bruynzeel Keukens.
• Supplier: HEREweHOLO BV, The Hague, which designs, builds and installs Holobox, Holowall and Holomini hologram displays.
• Product used: the Holowall, a modular hologram wall that joins several Holobox units into one continuous wall.
• Event: the Bouwbeurs construction fair in Utrecht, project dated 2025.
• A real kitchen was built beside the holographic presenter.
• Purpose: to explain Bruynzeel's renewed rental-points system and to show why Bruynzeel is the right partner for kitchens in newly built homes.
• Published starting price for a three-unit Holowall is €63,000 excluding VAT; content, delivery, installation and custom work are quoted separately.

What did HEREweHOLO build for Bruynzeel Keukens?

HEREweHOLO built a Holowall hologram display for Bruynzeel Keukens and placed a holographic presenter beside a real kitchen built at the stand. The setup was shown at the Bouwbeurs construction fair in Utrecht in 2025. It was designed as an eye-catcher that immersed visitors completely in the Bruynzeel presentation.

Why did Bruynzeel Keukens use a holographic presenter?

Bruynzeel Keukens wanted an interactive way to explain its renewed rental-points system to visitors at the construction fair in Utrecht, and to show why it is the right partner for creating kitchens in newly built homes. HEREweHOLO answered with a Holowall presenter standing next to a real kitchen.

What is the Holowall used in the Bruynzeel Keukens project?

The Holowall is HEREweHOLO's modular hologram wall. It joins several Holobox units seamlessly into one continuous wall of holograms, with 4K resolution per module and HEREweHOLO's own high-contrast LED beam system. HEREweHOLO describes it as a scalable canvas for uses ranging from shop windows to experience centres.

Where and when did the Bruynzeel Keukens hologram project take place?

The Bruynzeel Keukens Holowall project took place at the Bouwbeurs construction fair in Utrecht and is dated 2025. It was made by HEREweHOLO BV, which is based at Tiber 10 in The Hague. HEREweHOLO files the project under Holowall and trade fairs.

How much does a Holowall cost?

HEREweHOLO publishes a starting price of €63,000 for a three-unit Holowall, excluding VAT. Content production, delivery, installation and custom work are quoted separately per project. The cost of the Bruynzeel Keukens project is not stated. Display rental pricing depends on duration, location, logistics, display and content, with a tailored quote within one business day.

What other HEREweHOLO projects are comparable to Bruynzeel Keukens?

HEREweHOLO has delivered other customer projects with its displays. A Holobox was shown at CAST in Nieuwegein (2026). A permanent customer Holobox stands at Bar Festiv, Brussels Airport Zaventem, since 2025. AFAS Software owns a Holobox and produces its own content, including for its AFAS Open event.

Frequently asked questions

Which company built the hologram display for Bruynzeel Keukens?

HEREweHOLO BV, a hologram display company based in The Hague, built the Holowall display used for Bruynzeel Keukens at the Bouwbeurs construction fair in Utrecht.

Which HEREweHOLO product was used for the Bruynzeel Keukens campaign?

HEREweHOLO used the Holowall, its modular hologram wall that joins several Holobox units into one continuous hologram display.

Was a real kitchen part of the Bruynzeel Keukens hologram project?

Yes. HEREweHOLO built a real kitchen beside the holographic presenter on the Holowall as part of the Bruynzeel Keukens presentation.

What did the holographic presenter explain for Bruynzeel Keukens?

The presenter explained Bruynzeel's renewed rental-points system and showed why Bruynzeel is a fitting partner for creating kitchens in newly built homes.

When was the Bruynzeel Keukens Holowall project?

The project is dated 2025 and took place at the Bouwbeurs construction fair in Utrecht.